{"id":726,"date":"2021-06-01T16:45:55","date_gmt":"2021-06-01T16:45:55","guid":{"rendered":"https:\/\/profitmeetspassion.com\/?p=726"},"modified":"2021-08-01T21:43:06","modified_gmt":"2021-08-01T21:43:06","slug":"make-sales-on-social-media","status":"publish","type":"post","link":"https:\/\/profitmeetspassion.com\/make-sales-on-social-media\/","title":{"rendered":"7 Ways to Make Sales using Social Media"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"750\" height=\"550\" src=\"https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/7-Ways-to-make-sales-on-social-media-2-1.png\" alt=\"\" class=\"wp-image-727\" srcset=\"https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/7-Ways-to-make-sales-on-social-media-2-1.png 750w, https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/7-Ways-to-make-sales-on-social-media-2-1-600x440.png 600w, https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/7-Ways-to-make-sales-on-social-media-2-1-300x220.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>In this episode of the <a aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/profit-meets-passion\/id1495218516\" target=\"_blank\">Profit Meets Passion podcast<\/a>, Whitney and I went in depth about the best social media sales strategies to help you grow your wellness business.<\/p>\n\n\n\n<p>I break down the full episode in this blog post including <strong>5 tips to use social media to grow your business,<\/strong> and <strong>7 ways to make sales using social media<\/strong>. Read on to get all the tips!<\/p>\n\n\n\n<p>Before I get into it, I want to invite you to a free workshop about how to make sales without sounding salesy. <\/p>\n\n\n\n<p>If you are:<\/p>\n\n\n\n<ul><li>unsure what to talk about on your stories,<\/li><li>nervous to show your face on social media,<\/li><li>worried you'll sound &#8220;salesy&#8221;,<\/li><li>or nervous you'll annoy your friends,<\/li><\/ul>\n\n\n\n<p>&#8230; then <a rel=\"noreferrer noopener\" href=\"http:\/\/socialstoryselling.com\/workshop\" target=\"_blank\">this free worksho<\/a><a aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/socialstoryselling.com\/\" target=\"_blank\">p<\/a> was literally made for you! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Workshop-1024x576-1.png\" alt=\"\" class=\"wp-image-728\" srcset=\"https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Workshop-1024x576-1.png 1024w, https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Workshop-1024x576-1-600x338.png 600w, https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Workshop-1024x576-1-300x169.png 300w, https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Workshop-1024x576-1-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In this workshop, you'll learn how to <strong>hack the IG algorithm<\/strong>, how to create an IG story that keeps people watching the entire time, new ways to <strong>increase your income and followers<\/strong>, and most importantly, how to <strong>make sales without sounding salesy. <\/strong><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/socialstoryselling.com\/workshop\" target=\"_blank\">Click here <\/a>to watch the free training! Now onto the social media sales strategies.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/profitmeetspassion\/embed\/episodes\/Social-Media-Sales-Strategies-e15asvk\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/center>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><strong>This content also was shared on my podcast<\/strong>.<\/p><cite><strong>Listen to the episode above, or click the button below to subscribe to the Profit Meets Passion podcast \u2013 wherever you get your podcasts!<\/strong><\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size has-normal-font-size\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/anchor.fm\/profitmeetspassion\" style=\"background-color:#f0b53f\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to subscribe to the podcast!<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-social-media-to-boost-your-sales\">The power of social media to boost your sales<\/h2>\n\n\n\n<p>Why is social media so important when it comes to your business? When you want people to buy something you\u2019ve created, or a service you\u2019re offering, it\u2019s really beneficial for them to KLT you&#8211;<strong>know, like, and trust!<\/strong><\/p>\n\n\n\n<p>When they view you as an expert, they\u2019ll be way more likely to purchase from you, and to recommend you to others. <strong>This is an age-old industry strategy!<\/strong><\/p>\n\n\n\n<p>The overwhelming majority of Whitney's nutrition and Beautycounter clients come from Instagram&#8211;as much as 80%! So don\u2019t underestimate the impact of social media on your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-social-media-to-build-your-email-list\">Using social media to build your email list<\/h3>\n\n\n\n<p>How do you get people from Instagram to your email list, and subsequently as a client or customer?<\/p>\n\n\n\n<p>This is something I do often! <strong>By talking about a free guide, ebook, masterclass, or webinar on social media, I drive leads (potential clients) to my email list.<\/strong> I\u2019ve added more than 500 people to my email list from promoting <em>just one<\/em> free webinar &#8211; so this converts really well! When you use the freebie (be it a guide or a webinar) to prep your email list for an upcoming sale or promotion, you get even more sales potential!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Cell-phone-683x1024-1.png\" alt=\"\" class=\"wp-image-776\" srcset=\"https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Cell-phone-683x1024-1.png 683w, https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Cell-phone-683x1024-1-600x900.png 600w, https:\/\/profitmeetspassion.com\/wp-content\/uploads\/2021\/06\/Cell-phone-683x1024-1-200x300.png 200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-tips-for-using-social-media-to-grow-your-business\">5 tips for using social media to <em>grow<\/em> your business<\/h2>\n\n\n\n<p>While it\u2019s not required to have a successful business, <strong>social media is the quickest, easiest way to grow your business! <\/strong>These tips will help you make the most of your social media presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-go-where-your-audience-is\">Go where your audience is<\/h3>\n\n\n\n<p>Instagram is what Whitney and I both recommend as an easy way to get started, though I do believe that YouTube is where I would have started if I had known how to leverage it! <strong>The important thing, though, is to go where your audience is.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-post-consistently\">Post consistently<\/h3>\n\n\n\n<p>Do you need to post on social media every day? Nope! <strong>We just recommend posting consistently.<\/strong> So try posting every other day, rather than trying to post daily and then giving up for two weeks straight. <strong>This way, your audience knows what to expect from you and they\u2019ll grow to trust you even more.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-authenticity\">Authenticity<\/h3>\n\n\n\n<p>Authenticity is the number one way to build trust with your audience. People can totally tell your energy over social media. <strong>If you\u2019re just replicating someone else\u2019s content or approach, you won\u2019t get the results you want!<\/strong> Be you.<\/p>\n\n\n\n<p>Show up in ways that make you seem a little vulnerable. Make people feel like you\u2019re their best friend&#8211;it really makes your authenticity shine through!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-syndicate-your-content\">Syndicate your content<\/h3>\n\n\n\n<p>Syndicating your content is a great way to <strong>extend your reach and minimize your time investment.<\/strong> An example of this is converting a well-performing Instagram post into a blog post, that you then send out in an email round up. You\u2019re potentially reaching three different pools of your audience, but you only created one piece of content!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-captivating-content\">Create captivating content<\/h3>\n\n\n\n<p>Whitney and I created a method for creating captivating content called the <strong>Engagement Enchantment Method.<\/strong> This works flawlessly every time! You can get more info on this method in our <a href=\"https:\/\/socialstoryselling.com\/\">course<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how it goes over a multi-frame story:<\/p>\n\n\n\n<ul><li>In your first story frame, you\u2019ll need a qualifier. Such as \u201cDo you struggle with ___?\u201d<\/li><\/ul>\n\n\n\n<ul><li>Next, you\u2019ll show them the solution.<\/li><\/ul>\n\n\n\n<ul><li>In subsequent frames, you\u2019ll give them a step by step of how to get to that solution.<\/li><\/ul>\n\n\n\n<ul><li>In your final frame, you put a call to action (CTA.)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-strategies-for-successful-social-media-sales\">7 strategies for successful social media sales&nbsp;<\/h2>\n\n\n\n<p>I recommend eventually combining all of these strategies, although you don't need to hit them all in one day! Start with 1-2 strategies, and slowly add more. Eventually (and ideally), you'll hit on all of these strategies throughout a weekly rotation of your social media sharing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-have-a-strong-cta\">Have a strong CTA<\/h3>\n\n\n\n<p>A strong call to action is a MUST HAVE no matter where you\u2019re posting. <strong>A call to action is just that&#8211;you\u2019re giving your audience an action to take.<\/strong> Personally, I tell people to \u2018click this link right now\u2019 because I favor strong CTAs that <strong>tell people exactly what to do next.<\/strong><\/p>\n\n\n\n<ul><li><strong>Focus on the benefits, not the features.<\/strong>This is a little known secret, so take advantage of it! Rather than talking about what is in the product you\u2019re selling, tell people HOW the product benefits them. Who cares if a product has jojoba beads in it? Tell them how the product will gently exfoliate your skin!<\/li><li><strong>Put your CTA in the beginning, middle, and end of your stories.<\/strong> Most people won\u2019t watch every single frame of your stories, so put your CTA in every frame! It doesn\u2019t have to be a strong CTA each time, but definitely consistently mention what you want them to do.<\/li><li><strong>Don\u2019t sound sales-y! Use soft selling.<\/strong> In this technique, you build trust and gently remind people of your CTA by not mentioning a strong CTA every time you mention your product or service.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-repetition\">Repetition<\/h3>\n\n\n\n<p>Studies show that <strong>people will need to see something 7 times before they convert to being a customer.<\/strong> In addition, people won\u2019t see everything you post. So make sure you cover your bases!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-organic-sharing\">Organic sharing<\/h3>\n\n\n\n<p>Make sure you combine repetition and soft selling by <strong>showing yourself using the product organically!<\/strong> This also makes you seem more authentic. It\u2019s not authentic to only show up on social media when there\u2019s a sale going on. Show up consistently and provide solutions!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-excitement-in-anticipation\">Build excitement in anticipation<\/h3>\n\n\n\n<p>If you know there will be a sale or if you know you\u2019ll be promoting a new product or service, let people know that the promotion is coming! <strong>Don\u2019t spring it on them the day of.<\/strong> Take the Hollywood approach: tease with trailers on your social media!<\/p>\n\n\n\n<ul><li><strong>Have a \u2018coming soon\u2019 page.<\/strong> Use social media to drive people to this page on your website, and capture their emails for your list. This way you can send out \u2018last chance\u2019 emails and build your email list at the same time!<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-utilize-instagram-live-and-instagram-tv\">Utilize Instagram LIVE and Instagram TV<\/h3>\n\n\n\n<p>Same for YouTube and Facebook, or any other social media platform with a LIVE\/TV format. These will set you apart from your competitors. <strong>Use these for evergreen content that will overcome objections,<\/strong> like:<\/p>\n\n\n\n<ul><li>\u201cWhy now is the best time to ___.\u201d<\/li><li>\u201cHow to find the time to ___.\u201d<\/li><li>\u201cHow to balance ___ and ___.\u201d<\/li><\/ul>\n\n\n\n<p>Share your story, anticipate their objections, and overcome them!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-intersperse-power-words-into-your-content\">Intersperse power words into your content<\/h3>\n\n\n\n<p>These are words like \u201cnew\u201d or \u201climited.\u201d<strong> Using these types of power words strategically grabs attention!<\/strong> <a href=\"https:\/\/sumo.com\/stories\/power-words\">Here\u2019s a great list of power words<\/a> to start implementing into your copy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-time-trusted-content\">Use time-trusted content<\/h3>\n\n\n\n<p>Types of content like product guides, tutorials, testimonials, even fun things like \u2018Caption This\u2019 all drive engagement and provide value to your audience! <strong>As Whitney says: give, don\u2019t just sell.&nbsp;<\/strong><\/p>\n\n\n\n<p>Don\u2019t be overwhelmed by all the different strategies&#8211;get excited! Try implementing just one today and see how it goes. Don\u2019t forget to <a href=\"https:\/\/socialstoryselling.com\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">join our 5-day Social Story Selling challenge<\/a> to get started with your social media sales!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of the Profit Meets Passion podcast, Whitney and I went in depth about the best social media sales strategies to help you grow your wellness business. I break down the full episode in this blog post including 5 tips to use social media to grow your business, and 7 ways to make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1413,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21,19],"tags":[],"_links":{"self":[{"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/posts\/726"}],"collection":[{"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":0,"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/media\/1413"}],"wp:attachment":[{"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profitmeetspassion.com\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}